ChampCar Graphic Identity

Official branding resources for members, teams, and partners.

About the Brand

The ChampCar Endurance Series® is a non-profit motorsports organization created to give everyday people the opportunity to race wheel-to-wheel on a budget. Our brand reflects that spirit: grassroots, accessible, and professional.

To maintain consistency and authenticity, we have established brand standards that reflect our core values of camaraderie, affordability, competition, and fun. Please follow these guidelines whenever you use ChampCar logos or materials.

Questions about using the ChampCar brand or logos

Contact Bill Strong, Director of Operations:

bill.strong@champcar.org · 434-996-6721