ChampCar Graphic Identity
Official branding resources for members, teams, partners, media, and approved promotional use. Use these guidelines to keep the ChampCar brand consistent, professional, and recognizable.
Grassroots, accessible, and professional
The ChampCar Endurance Series® is a nonprofit motorsports organization created to give everyday people the opportunity to race wheel-to-wheel on a budget.
Our brand reflects the spirit of ChampCar: grassroots, accessible, competitive, and professional. These standards help maintain consistency and authenticity wherever the ChampCar name or logo appears.
Basic usage rules
- ChampCar logos and graphics are trademarks of ChumpCar® International Inc. dba ChampCar Endurance Series®.
- Use is permitted for personal, team, and official partner promotion.
- Commercial or unapproved use is strictly prohibited.
- Merchandise or wearable items require prior written approval from ChampCar Marketing.
Send artwork before publication
All materials featuring the ChampCar logo should be submitted for final approval before publication.
Need AI or EPS files?
To request vector logos, email ChampCar and describe your intended use.
Official style guide
Download the public ChampCar style guide and review approved logo examples.
Logo downloads
Approved logo packs for online and social media use.
Questions about using the ChampCar brand or logos?
Contact Bill Strong, Director of Operations: bill.strong@champcar.org · 434-996-6721