ChampCar Graphic Identity
Official branding resources for members, teams, and partners.
About the Brand
The ChampCar Endurance Series® is a non-profit motorsports organization created to give everyday people the opportunity to race wheel-to-wheel on a budget. Our brand reflects that same spirit—grassroots, accessible, and professional.
To maintain consistency and authenticity, we’ve established brand standards that reflect our core values of camaraderie, affordability, competition, and fun. Please follow these guidelines when using any ChampCar logos or materials.
Download and review the official ChampCar Style Guide before using any graphics or logos.
Download Style Guide (PDF)
- ChampCar logos and graphics are trademarks of ChumpCar® International Inc. dba ChampCar Endurance Series®.
- Use is permitted only for personal, team, and official partner promotion (social media, websites, etc.).
- Merchandise or wearable items require prior written approval from ChampCar Marketing.
- Commercial or unapproved use is strictly prohibited.
- All materials featuring the ChampCar logo must be submitted for final approval before publication.
Send final artwork proofs to:
media@champcar.org
or mail to: ChampCar Endurance Series®, 116 Mountain View Ln, Arrington, VA 22922.
To request vector logos (AI or EPS), email marketing@champcar.org and describe your intended use.
The following packs are approved for online and social use:
Questions? Contact Bill Strong, Director of Operations:
bill.strong@champcar.org · 434-996-6721